Field notes on growth.
What we've learned shipping campaigns, sites, and brands. Practical, opinionated, and free of growth-hack folklore.
Why most agency websites don't convert (and what to fix first)
A practical teardown of the conversion mistakes agency sites repeat. What to fix first, what to ignore, and how to think about the hierarchy of a marketing page.
Conversion rate optimization for SaaS landing pages: a 2026 framework
A practical CRO framework for SaaS landing pages — the hero structure that converts, the social proof patterns that work, and the tests worth running first.
The startup brand checklist: what to do, what to skip, what to wait on
A practical brand priority list for early-stage founders. What's worth building now, what can wait six months, and what to never bother with at all.
A paid media playbook for SaaS: what works in 2026
Channel-by-channel guidance for SaaS founders running paid media. Where to spend, what to test, what to ignore, and how to know if it's working.
Astro vs Next.js vs WordPress: which to choose in 2026
An honest comparison of the three stacks we use most for marketing sites and web apps. What each one is best at, what they cost long-term, and how to choose.
When to rebrand (and when to leave it alone)
A founder's framework for deciding if your brand is the real problem. Three legitimate triggers, four false ones, and what to do when you can't tell which.
How to write a brief that gets you a good agency proposal
Most agency briefs produce vague proposals because they're vague themselves. Here's a template that produces tight quotes, fast — and weeds out bad-fit agencies.
Core Web Vitals 2026: a practical implementation guide
What Core Web Vitals actually measure, what passes today, and the specific implementation patterns that move the metrics for marketing sites and apps.
Agency vs in-house: a real comparison for growth-stage companies
An honest breakdown of when to hire an agency, when to build in-house, and when to do both. The cost math, the tradeoffs, and the patterns that fail.
Schema markup that actually helps your SEO (and what to skip)
A field guide to JSON-LD structured data: which schemas earn rich results, which are wasted effort, and how to implement them without breaking anything.
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