About

A senior team that builds, ships, and stays measurable.

Adfirm is a 8+-year-old full-service agency based in the Philippines, serving clients globally. We work with founders and growth teams who care more about return than vanity metrics — and we keep prices reachable for the stage they're at.

  • 8+Years operating
  • 50+Projects shipped
  • 1 weekTypical delivery
  • 2017Founded in the Philippines
Why we exist

We started Adfirm because the agency model was broken.

Most agencies sell deliverables. Logos, deck slides, "campaigns." Then bill the same rate whether the work moves the business or doesn't. The result: portfolios full of beautiful artifacts attached to companies that never grew.

We sell outcomes. The job isn't "ship a website." It's "make this company easier to find, faster to evaluate, more likely to buy from." If a deliverable doesn't move that needle, it doesn't belong in the scope — even when the client is willing to pay for it.

That bias toward outcomes shapes everything: the audits we run before quoting, the scope conversations we'll lose to win the relationship, the prices we set so startups can actually start.

Operating principles

How we make decisions when nobody's watching.

These aren't posters in a Slack channel. They show up in the work, the pricing, the proposals we walk away from.

01

Audit before we sell.

Every engagement starts with a written audit — yours to keep whether you hire us or not. We'd rather give away a $500 audit and earn the relationship than win a deal we shouldn't.

02

Senior on every project.

No bait-and-switch. The person who scoped your project is the person doing the work. Juniors support; they don't run lead. You'll never wonder who's actually shipping.

03

Transparent by default.

You see what we see. Live dashboards, shared ad accounts, GA4 and Search Console access, weekly status notes. No PDFs that arrive three weeks after the data they describe.

04

Honest scope.

If you don't need a service, we'll tell you. If a channel won't work for your stage, we won't sell it. We've turned away work we could have closed because it would have ended badly.

05

Built to keep working.

What we ship has to outlast our engagement. Sites we build pass Core Web Vitals on day one and stay maintainable for years. No tangled dependencies, no architectural traps for whoever inherits the code.

06

Prices that fit the stage.

We keep entry prices low so early-stage founders can actually start. You scale spend when the work earns it — not before. No artificial minimums to justify our overhead.

The team

Small, senior, accountable.

Adfirm runs lean by design. A small senior team beats a large mixed one — fewer handoffs, faster decisions, no junior tax.

JU

Justin

Founder · Strategy

Leads positioning, audits, and the work that defines every engagement. Background in marketing and growth across PH and global clients.

KY

Kyle

Design Lead

Owns brand identity and visual systems across client engagements. Figma fluency, type nerd, opinions about kerning.

KI

Kinzey

Co-Founder · Engineering Lead

Astro, Next.js, React, headless commerce. Builds sites that pass Core Web Vitals on day one and stay maintainable.

CL

Claude

Growth Lead

Runs SEO and paid media engagements end-to-end. ROAS-obsessed, attribution-honest, allergic to vanity metrics.

We bring in trusted specialists when a project benefits from a deeper bench — illustrators, motion designers, copywriters, video producers. Always with our oversight, never as a hidden farm-out.

Where we work

Based in the Philippines — serving clients globally.

We're a remote-first team distributed across the Philippines. Most of our work happens async — shared dashboards, weekly sync calls, written-first communication. Time zones we work with comfortably: PHT (UTC+8), full Asia-Pacific, US Pacific by morning overlap, and European working hours by afternoon overlap.

  • Base. Philippines · Remote-first
  • Time zone. PHT · UTC+8
  • Languages. English (primary), Filipino
  • Working hours. 9am–7pm PHT, flexible for client overlap
What clients say

The reviews we'd put on the front of the deck.

"We came in with a launch deadline and an ambitious feature list. Adfirm pushed back on what would not move the needle and delivered the rest in a week. The site shipped with a near-perfect Lighthouse score and a sitemap submitted on launch day."
TBD Founder, Xenthar AI
"A marketplace usually means months of work and a list of things you fix later. Adfirm shipped ours in a week — two-sided flows, programmatic SEO pages, the whole build. The architecture they put in place is still holding up as we grow."
TBD Founder, Revkonek
"Most Web3 sites look the same. We wanted ours to feel different — and we had a real launch window. They got the brand right in the first round, built the site in a week, and did not lean on a single category cliché along the way."
TBD Founder, Atlantank

Drafts based on the work — replace the author names with real ones once you have client sign-off.

Ready when you are

Want to know if we're a fit?

Send a quick brief. You'll get a written audit and a written quote within 48 hours — yours regardless.